Mobile Internet to account for 75% of Internet Use

According to a new study done by the ad firm Zenith, global penetration of how we access the internet on a mobile device will rise to 75% by 2017, and 79% by 2018.

Currently the smartphone penetration is around 56% according to Zenith. This ad firm believes the availability of 4G internet is the key component for this increase.

Zenith is also projecting that mobile will pass desktop's share of the internet advertising in 2017, and will account for 60% of all internet advertising by 2018.