Tuesday, November 15, 2016

Nike's Self-lacing HyperAdapt Sneaker Will Cost You

The HyperAdapt 1.0, which I blogged about in Sept., still have an official release date of November 28. Nike finally revealed the price of its first self-lacing athletic shoe, $720.The sneaker will be available in two NYC stores on Dec. 1; Nike's Soho location and at the Nike+ ClubHouse. Customers can book appointments there to try them on, or wait until later in December, when the sneakers are available at other stores and via the Nike+ app. Select Nike+ app users will get early access to purchase the shoe on Nov. 28 for a limited time.The black/white-blue lagoon color scheme will be available on Dec. 1 and a metallic silver/black-white sneaker will roll out later in the month.The Nike HyperAdapt is the first self-lacing athletic shoe that Nike has released to the general public.The HyperAdapt sneakers will be lightweight and rechargeable. LED lights in the sole of the shoe will display the shoe's battery life, which lasts about two weeks.When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it's perfect," said Nike senior innovator Tiffany Beers. 

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